The pharmaceutical sales person's challenge is time. Thirty to sixty seconds is the average length of the sales call with a busy physician. Excellent communication skills are essential for the professional pharmaceutical sales person to maximize the limited time in a sales call. This program is based on our "Communication Essentials for Sales" program and addresses the challenges of the limited time in the sales call.

In "Communication Essentials for Pharmaceutical Sales " representatives will learn how to:

• Project confidence and credibility
• Gain and hold the attention of the busy physician
• Extend the short selling situation by asking probing questions and uncovering the physician's needs
• Actively listen to move the sale forward
  

This workshop builds awareness around how listening and questioning skills can engage the physician into meaningful dialogue and help build rapport between representative and physician. The result is longer time with the physician, more quality in each call and a deeper understanding of the physician's needs.